Ethos Online

Abstract:

Our motivation for writing this paper is manifested in the curiosity to find out how a company is able to disseminate their business intent through online communication.
This paper discusses the visual communication at DONG Energy’s website to find out whether the information is credible or contains a mismatch between the addressers intention and the addressees perception of the website and its messages. By conducting necessary qualitative interviews with relevant respondents and compare their statements with the thesis’ found during the visual analysis it will be revealed whether they are in compliance or not. Both the analysis and the respondents have stated that DONG Energy’s website is professional and trustworthy, though the respondents have indicated reasons for improvement and discussion.

Keywords:
Perception, visual communication online, webdesign experience, credibility, image branding.